Last Updated: September 1, 2026

4Patriots, LLC (“4Patriots”, “4P”, “we”, “us”, or “our”) respects your privacy. We developed this Privacy Policy to explain how 4P collects, uses, shares, and protects Personal Information (defined below), and your choices about the collection and use of Personal Information.

Policy Scope and Third-Party Limitations

This Privacy Policy applies to Personal Information collected or processed through www.4patriots.com and any other 4P-operated website or social media page that links to this Privacy Policy (collectively, the “Site”). This Policy also governs Personal Information collected through our offline operations, including phone, fax, and mail interactions related to order processing, product inquiries, or customer service, as well as our marketing communications with you.

Other Websites, Including Social Media

Our Site interacts with various external entities to facilitate our e-commerce operations, provide content, and distribute our products. While we strive to work with partners who share our commitment to privacy, this Privacy Policy applies strictly to data managed within the control of 4P. We do not control, and are not responsible for, the independent data collection and handling practices of third parties. We encourage you to investigate and ask questions before disclosing Personal Information to third parties. Your interactions with these external entities are governed by their respective privacy frameworks across the following primary areas:

Service Providers: Some of our service providers use tracking technologies on our Site to collect information regarding your activities. Their data collection and use are governed entirely by their own respective privacy policies.

External Links: Our Site may contain links to external websites, social media networks, or third-party contacts. We are not responsible for their privacy practices. Once you leave our platform, this Privacy Policy no longer applies, and we encourage you to review the policies of those third parties.

Other Retail Channels: This Policy does not apply to Personal Information collected when you purchase our products through department stores, specialty stores, or independent third-party websites. 4P does not receive this data and has no control over how those channels utilize it.

Types of Personal Information We Collect and Use

What is Personal Information?

“Personal Information” is any information that identifies or relates to a particular individual, including data you provide directly or that we collect automatically, such as your name, email address, phone number, mailing address, and online identifiers. The specific categories of data we gather depend entirely on the nature of your interactions with our Site and services.

Information You Provide Directly

We may collect and store Personal Information that you provide to us online (e.g., while on the Site or in responding via email to a feature provided on the Site). We collect Personal Information directly from our users via the Site during online registration and online purchasing. Generally, this information includes name, phone number, and e-mail address for registration or opt-in purposes and name, shipping address, email address, and payment transaction details for purchases of our products or services.

Information We Collect Automatically

When you use or access the Site, 4P and our service providers automatically collect certain technical data from your device using cookies, device identifiers, web beacons, local storage, and similar technologies. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of the Site, enhance your experience through personalization, and help us better understand the features of the Site that interest our visitors the most.

This automated tracking is split across two core technical areas:

Cookies, Pixels, and Web Beacons: The Site utilizes various tracking technologies, including cookies, pixels, and web beacons, to automatically record your browsing paths, device profiles, localized site interactions, and engagement choices during your visit. To assist us with analyzing our website traffic through cookies and similar technologies, 4P uses third-party analytics services. We may also engage third parties, including social media platforms, that use cookies, pixel tags, and other storage technologies to collect or receive information from the Site and elsewhere on the internet to provide marketing services, including targeted advertising. Additionally, the Site uses cookies to monitor items placed into your shopping cart, including detecting when a shopping cart has been abandoned. We may also use pixels or web beacons in emails we send to track open rates and link clicks.

Log File Information: When you use our Site, our e-commerce platform provider’s servers automatically record operational data. This operational data includes, but is not limited to, your Internet Protocol (“IP”) address, browser type, referring URLs (the website you visited immediately prior to coming to our Site), domain names associated with your internet service provider, and information on your interaction with the Site (collectively, “Log File Information”).

Cookie Consent Management and Your Privacy Choices

You have control over how your data is collected via automated tracking technologies. Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. You may manage your preferences, opt out of non-essential cookies, or update your structural tracking consents at any time through the consent action banners accessible via our Site. When you interact with our cookie consent banners, our data privacy management software directly orchestrates your preferences with our e-commerce platform before any non-essential tracking technologies deploy. If you choose to reject cookies or block device identifiers, some features of the Site may not be available, or some functionality may be limited or unavailable.

How We Use Personal Information

In addition to other uses disclosed to you, 4P may use Personal Information to:

• Administer and operate your account;
• Provide customer service or support;
• Process payments and fulfill orders;
• Analyze, administer, and improve the functionality of the Site, including evaluating Site traffic, Site performance, and measuring the effectiveness of our content;
• Enable the secure use of the Site, including using Log File Information to protect security by identifying potential threats or system vulnerabilities;
• Send informational and promotional materials;
• Communicate with you regarding your interactions with the Site, including sending automated service notifications and reminders via email and SMS about your online shopping cart where you have opted in;
• Protect our legal rights and our property;
• Comply with legal and regulatory obligations; and
• Fulfill any other purposes related to the reasons you provided Personal Information.

Disclosure of Personal Information

We will not disclose your Personal Information except as set forth in this Privacy Policy or with your consent. 4P will not sell, share, or otherwise disclose mobile data to third parties or affiliates for their marketing or promotional purposes. We disclose Personal Information to other entities and affiliates for legitimate business purposes and the operation of our Site, or to provide services to you, in accordance with applicable law. This section describes to whom 4P discloses Personal Information and for what purposes:

Operational Service Providers: We engage trusted third parties to perform tasks on our behalf and to assist us in operating the Site and fulfill our customer commitments. These partners include, but are not limited to, affiliates, service providers, consultants, advisors, marketing and advertising partners, and joint marketing partners. For example, 4P may engage third parties to process payments (such as credit card processors and payment plan providers), provide services (such as extended warranties), arrange shipping and administer shipping loss, damage, and theft claims with carriers, and perform other activities (such as order fulfillment) on our behalf. This may require 4Patriots to securely share targeted subsets of your Personal Information, including financial information, with third parties who may store and use such Personal Information. While we take commercially reasonable steps to help ensure our service providers provide at least the same level of protection for Personal Information as 4P does, your Personal Information collected by such third parties is subject to the third party’s respective privacy policy, not this Privacy Policy. We have no control over, and are not responsible for, such third party’s collection, use, and disclosure of your Personal Information.

Corporate Transactional Partners: In the event that 4P sells, transfers, or merges a portion or the entirety of our business or assets to another organization, any information collected through the Site, including Personal Information, may be among the items securely sold or transferred.

Legal, Compliance, and Regulatory Matters: We reserve the right to disclose Personal Information at the request of law enforcement or government agencies. This includes disclosures made in response to subpoenas, court orders, or other legal processes; to establish, protect, or exercise our rights; to defend against legal claims; to protect the rights, safety, or property of any other person; or as otherwise required by law.

Session Replay Technologies

We may use a third-party recording analytics software to record real-time user interactions with our Site, including mouse movements, clicks, scrolling, and keystrokes typed into non-sensitive fields. We use these tools solely to diagnose technical bugs and improve site usability. Payment fields, passwords, and other sensitive fields are never captured. Recordings are stored in a pseudonymous form, are not sold, and are not utilized for advertising purposes. You can disable this session interaction tracking at any time by visiting https://www.hotjar.com/policies/do-not-track/.

How We Protect the Confidentiality of Personal Information

We are committed to protecting the confidentiality and security of the data 4P obtains in the normal course of business. To keep the Personal Information collected through our Site secure, we employ commercially reasonable safeguards, including industry-standard encryption technologies. However, no method of digital transmission over the internet or electronic storage system can be completely secure. Despite our ongoing efforts to maintain a secure operating environment, 4P cannot guarantee the absolute security of your Personal Information during transmission or storage, nor can we guarantee that our security measures will completely prevent malicious third parties, such as hackers, from unlawfully penetrating our defenses and illegally obtaining access to Personal Information. While we implement all reasonable measures to secure all data within our platform, any transmission of Personal Information to us over the internet is performed at your own risk. You are responsible for using secure methods when communicating with us. We do not represent or warrant that your Personal Information will be completely shielded from intercept, loss, misuse, or alteration by unauthorized third parties.

Accessing, Updating, or Deleting Personal Information

You have the right to access, update, or request the deletion of your Personal Information we have collected at any time. If you would like to access, update, or delete your Personal Information, you may submit a request here. You may also submit a request by calling us toll-free at 1-800-304-4202. We will promptly review all such requests in accordance with applicable law.

Opting Out of Receiving Electronic Communications

We may send notifications, promotions, or other information via email or text message (“Communications”). You have direct control over how you receive these Communications:

Email and Text Marketing Opt-Out

You may opt out of receiving Communications at any time.

Email Communications: You may choose to stop receiving promotional emails from us at any time by clicking the “Unsubscribe” link provided at the bottom of any email communication.

Mobile/SMS Text Messaging: You may opt out of receiving text message Communications at any time by replying “STOP” to any mobile message sent from us, or by clicking the unsubscribe link (where available). You will receive a one-time text message confirming your opt-out. If you are subscribed to multiple distinct 4P mobile message programs, you must opt out of each program separately. For assistance, text “HELP” to the number provided within the text or contact us using the information provided in the “Contact Us” section of our Site.

Voluntary Participation

Consenting to receive promotional text messages or emails is completely voluntary. You are not required to sign up for text or email marketing programs or Communications as a condition of making any purchase on our Site.

Transactional Communications

Please note that if a communication is necessary for us to provide a requested product, order update, or service, 4P may not be able to provide you with an opt-out option for that specific operational notification.

For complete details regarding multi-program subscriptions, your legal obligations, carrier guidelines, and limitations of liability regarding our text messaging services, please review the Mobile Messaging section within our Terms of Service.

Retention of Personal Information

We retain your Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, as outlined in this Privacy Policy. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use, and our specific legal, regulatory, tax, or accounting obligations. For example, we retain your core account data for the duration of your active customer relationship, and we maintain transactional and billing records for historical tracking, financial auditing, and legal compliance purposes. When your Personal Information is no longer required for these purposes, we securely delete or anonymize it. We also may retain Personal Information to the extent required by law.

International Data Transfers and Jurisdictional Disclosures

Our Site is owned and operated within the United States, and our products and services are specifically designed, marketed, and intended for consumers located inside the United States. If you access or use the Site from outside the United States, please be aware that Personal Information may be transferred to, stored, and processed in the United States or other global jurisdictions where our core e-commerce platform infrastructure providers maintain cloud network servers. Data protection laws in the United States may differ from, and may not be as comprehensive as, those within your country. By accessing or using our Site, communicating with us, or initiating a transaction, you acknowledge and consent to the transfer and processing of your Personal Information within our centralized United States infrastructure for the purposes described in this Privacy Policy.

European Union (EU) and United Kingdom (UK) Notice

4Patriots does not specifically target its products, services, or digital marketing initiatives at individuals within the European Union, the European Economic Area, or the United Kingdom. We do not maintain an active marketplace presence outside of the United States and do not monitor the cross-context behavior of European individuals.

State-Specific Privacy Rights and Disclosures

Certain United States jurisdictions have enacted consumer privacy laws that grant their residents specific rights and require additional disclosures. If you are a resident of a state with an active comprehensive privacy framework, this section applies to you and you have additional rights regarding the personal information 4P collects, uses, and shares. This section also serves as our California Notice at Collection under the California Consumer Privacy Act (CCPA), as amended.

Categories of Personal Information Collected:

While the Personal Information we collect varies based on your direct interactions with us and is not limited to an exclusive list, in the preceding 12 months we have collected, and will continue to collect, the following general categories of information:

Identifiers: Name, alias, identifiers, billing address, shipping address, Internet Protocol (IP) address, email address, and account credentials.

Commercial Information: Records of products purchased, obtained, considered, or subscription histories on our Site.

Financial Information: Payment card and payment transaction details processed through our third-party payment processors, and records of payments, refunds, and payment plans.

Internet or Electronic Network Activity: Browsing history, search history, and automated data regarding your interactions with our e-commerce storefront.

Geolocation Data: Implied location based on IP address or routing protocols.

Inferences: Consumer profiles derived from site activity to reflect buying preferences and behavior.

Usage and Disclosure

4Patriots uses your Personal Information for various business purposes and shares it with service providers as necessary. 4Patriots does not sell your Personal Information to data brokers for monetary compensation. However, under certain state statutes, for example, the California Consumer Privacy Act (CCPA) for California residents, our use of third-party tracking pixels, cookies, and automated advertising networks to serve relevant cross-context targeted advertisements is legally categorized as the “sale” or “sharing” of personal data for behavioral marketing, for which you have opt-out rights. The categories of Personal Information disclosed for these advertising purposes in the preceding twelve (12) months are Identifiers and Internet or Electronic Network Activity, and the categories of recipients are advertising networks, social media platforms, and analytics providers. We do not sell or share any other categories of Personal Information.

Your Privacy Rights

Depending on your state of residence, you may possess the following legal rights regarding your Personal Information:

Right to Know: The right to confirm whether we are processing your data and to request a portable, clear breakdown of the specific categories of Personal Information we hold about you, how we use the information, the sources from which it was gathered, and the categories of third parties with whom it was shared.

Right to Delete: The right to request that we delete the Personal Information we have collected directly from you, subject to specific regulatory exceptions (such as maintaining records for active subscriptions, legal holds, or active financial audits).

Right to Correct: The right to request that we rectify or amend inaccurate or outdated Personal Information within our active profile infrastructure.

Right to Opt-Out of Selling or Sharing: The right to opt out of the sale of your Personal Information and the right to direct us to stop processing your Personal Information for the purposes of targeted, cross-context behavioral advertising or profiling.

Right to Appeal: If we decline to take action on your request, you may appeal our decision by replying to our response or by contacting us using the information in the “How to Contact Us” section below and including the word “Appeal” in your message. Within the period required by applicable law (generally forty-five (45) to sixty (60) days), we will inform you in writing of any action taken or not taken in response to your appeal, including a written explanation of the reasons for our decision. If your appeal is denied, you may contact your state Attorney General to submit a complaint.

How to Exercise Your Rights:

To exercise any of the above rights, please complete our online form. You may also submit a request by calling us toll-free at 1-800-304-4202. 4P may reasonably require you to authenticate your email address or provide additional information to verify your identity and protect account security before we can process your request.

Automated Opt-Out Preferences (Global Privacy Control)

Our Site natively recognizes and processes automated, browser-based opt-out preference signals. We utilize a third-party data privacy management platform to evaluate incoming Global Privacy Control (GPC) signals sent by your browser. When the data privacy management platform detects a valid GPC signal, it automatically communicates with our e-commerce platform’s customer privacy API to suppress non-essential marketing pixels and automated tracking architectures before they deploy, effectively registering your opt-out preference seamlessly. Alternatively, you may manually configure your tracking preferences at any time by using the consent banner located within our Site.

Non-Discrimination

4Patriots will never discriminate against you for exercising any of your privacy rights under state law. Should you exercise these rights, we will not:

• Deny you goods or services.

• Charge you a different price or rate for goods or services, including through granting discounts or other benefits, or imposing penalties.

• Provide you a different level of quality of goods or services.

• Suggest that you may receive a different rate for goods or services or a different level or quality of goods or services.

• Retaliate against an employee, applicant for employment or independent contractor for exercising their rights.

Notice of Financial Incentive

We may offer discounts, promotional offers, or other benefits (for example, a percentage discount on a first order) to consumers who sign up for our email or text message marketing programs (the “Programs”). Because the Programs involve the collection of Personal Information (such as your name, email address, or phone number), they may be considered a “financial incentive” under California law. We use the Personal Information collected through the Programs to deliver the relevant Communications and as otherwise described in this Privacy Policy. The value of the Personal Information collected is reasonably related to the value of the discount or other benefit offered, based on our good-faith estimate of the additional revenue generated by the Programs less the expense of offering and administering them. Participation in the Programs is voluntary, and you may withdraw at any time by following the opt-out instructions in the “Opting Out of Receiving Electronic Communications” section above. We will not use Personal Information collected through the Programs in a manner that is materially inconsistent with this Privacy Policy.

Children’s Privacy

Our Site is a general audience platform designed and intended exclusively for adults. We do not knowingly solicit or collect any Personal Information from children under the age of thirteen (13). If you are under the age of 13, you are not permitted to provide Personal Information to us or create an account on our Site.

In the event that we discover we have inadvertently collected Personal Information from a child under thirteen (13) without verifiable parental consent, 4P will take immediate steps to delete that information from our active servers and database infrastructure.

If you are a parent or legal guardian and believe your child under thirteen (13) has submitted Personal Information to us, please contact us immediately through the “Contact Us” portal accessible via our Site so that we may verify and purge the records.

Notice regarding Teenagers (Ages 13–15)

In compliance with relevant state privacy frameworks, 4Patriots does not knowingly “sell” or “share” (for cross-context behavioral advertising) the Personal Information of consumers between the ages of 13 and 15 without explicit, affirmative opt-in consent.

Changes to Our Privacy Policy.

We reserve the right to modify, update, or amend this Privacy Policy at any time to reflect changes in our legal obligations or data processing practices. We indicate the policy’s latest revision date at the top of this page under “Last Updated.” Non-material modifications, updates, or amendments to this Privacy Policy will become effective immediately upon posting to the Site, and your continued use of our platform after that date serves as an acknowledgment of those structural updates.

Material Changes

If we make material changes to this Privacy Policy that significantly expand or alter how we handle, use, or share Personal Information that we previously collected from you, we will provide you with prominent notice prior to the change taking effect. This notice may include sending a direct electronic communication to the email address registered to your account or placing a conspicuous banner notice across our primary storefront pages. For any retroactive expansion of data sharing or usage practices affecting previously collected data, we will obtain your affirmative express consent before applying those changes to your information.

How to Contact Us

If you have any questions, comments, or concerns regarding this Site, this Privacy Policy, our data handling practices, or if you need to access this document in an alternative, accessible format due to a disability, please contact us using the information provided in the “Contact Us” section of the Site, by calling us toll-free at 1-800-304-4202, by emailing help@4patriots.com, or by writing to us at 4Patriots, Attn: Legal, 2920 Berry Hill Drive, Suite 210, Nashville, Tennessee 37204.

In addition, you agree to our Messaging Terms and Messaging Privacy Policy.